Y Films’ Bank Chor to Release in 16D, VR & AR Formats
After much delay, finally the comic-caper Bank Chor gets the release date of 16th June 2017. Directed by Bumby, the movie stars Riteish Deshmukh, Vivek Oberoi and Rhea Chakraborty in lead roles. Along with them, it also stars Sahil Vaid, Bhuvan Arora and Vikram Thapa in supporting roles.
Bankrolled by Ashish Patil under the banner Y Films- a company controlled by Yash Raj Films, Bank Chor is the world’s first movie to release in 16D, Virtual Reality and Augmented Reality formats simultaneously. It will give Indian viewers a chance to experience a movie like never before.
Bank-Chor has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, it will make you a part of the bank as one of the hostages when the heist is taking place.
All the partner multiplex and exhibition chains are apparently overhauling their screening systems to accommodate the movie accordingly, as the film is scheduled to change the entire movie viewing experience forever. They are also keeping medical staff on stand-by, as the experience could get too overwhelming for most audiences, who typically use just five senses.
Regarding the same, Riteish Deshmukh says, “I’m thrilled to be a part of this first ever technological innovation in the Indian Film Industry. 3D is so last season, when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films O Namah 16 times a day… am told it really works!”
Vivek Oberoi says, “This is ground-breaking stuff and the first time I experienced it, it really rocked my world. The Bank-Chor gang is going to more than just tickle all your senses with this m-e-n-t-a-l experience. We also consulted famed numerologist from Chinchpokli, Baba Champak Chandrakant Chiplunkar, who advised us on 16th June being the right release date, now there is no stopping us!”
Bank Chor features music by Shri Sriram, Superbia (Gourov Dasgupta, Roshin Balu & Shaan), Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon.