Mastram 3rd Day Box Office Performance
Mastram is a fictional biography of a writer who craves to exploit his literary skills, but ends up with creative writing for carnal consumption only. He becomes the hottest name in pornographic pulp fiction.
Rajaram (Rahul Bagga) , an MA in Hindi quits his job at the bank in Manali to pursue his dream of being a novelist. Only his wife Tara-Alisha Berry supports him. Even after desperate attempts, all publishers reject his literary works just because his stories lack the ‘meat’ or ‘masala’, which the readers demands. The struggling Premchand in him begins churning out porn-packed paperbacks, under the pseudonym of ‘Mastram’. His lurid stories become the best-seller. What happens when the cover is pulled off and his identity and he are exposed as the man who sells sexual fantasies for a living?
The problem is with the story telling that is languid and uninventive for a subject so explorative. The story lacks stamina, and the background music drags the plot. Rahul’s performance warms up the start, but his expressions soon get repetitive, and Tara can’t juice the plot that runs dry. The film has a lot of potential but what missing is the ‘woh waali baat’.
Third Day Box Office Collection of Mastram
First 2 days gave it 1 crore approx. Expected 3rd day collection somewhere near 1.3 crores. Total 1st weekend collection is 2.3 crores. The movie gained a good critics as well as audience response due to the struggle between art and erotica. However, the promotions have not been conducted successfully so far, it may lack the audience it deserves.
Director Akhilesh Jaiswal bares the hypocrisies of a society that shames, silences and devours sex. But the film is far from pornographic. It is about the psyche and dilemma of a writer torn apart between art and erotica.