‘Airlift’ total Collection before Release
One of the most buzzed movies of year 2016, superstar Akshay Kumar starrer Airlift is all set to hit screens on 22nd of January. It is based on a true event of 1990 when Iraq invaded Kuwait, directed by Raja Krishna Menon and jointly produced by Aruna Bhatia, Monisha Advani, Madhu G. Bhojwani, Vikram Malhotra, Bhushan Kumar, Krishan Kumar & Nikhil Advani under the banners T-Series, Emmay Entertainment, Cape of Good Films & Abundantia Entertainment. Being a Akshay Kumar starrer, Airlift is flying high on hype among audience. Everyone showing immense excitement towards its release. Nirmat Kaur is playing opposite to Akshay in lead, Purab Kohli & Lena will be seen in supporting characters.
Airlift is made up with 28 crores production plus 10 crores print-promotion cost. The total budget of the movie is almost equal to the remuneration that Akshay usually charges. But this time he has not charged a penny to work but will take 80% of its total benefit. It seems he already knew that this movie has something very strong which will attract audience towards theaters. Bollywood critics are also expecting very positive for Airlift.
As per the report, the domestic distribution rights of the movie have acquired by Prateek Entertainments Group at 33 crores and overseas distribution rights by B4U at 7 crores. TV channel Colors has taken the Satellite rights of Airlift at 18 crores and its Music rights have bagged by T-Series Music at 4 crores. That means, this action thriller has already minted 62 crores before its release. Now if we reduce the production & promotion cost out of it, then the rest 24 crores is the profit amount.