India’s fastest growing cinema chain INOX has witnessed a very interesting trend with the screening of recently released Hrithik starrer Super 30. Thousands of school students, most of them in their school uniforms, along with their teachers have been flocking INOX multiplexes across the country to watch the movie. INOX has so far played the host to more than 11,000 school students across the country for the screening of Super 30, within 3 days of the release.
The movie is based on the life of mathematician Anand Kumar and his revolutionary teaching style has received a huge response. Hrithik Roshan and Mrunal Thakur play the lead roles in the movie, which is co-produced by Sajid Nadiadwala, Phantom Films and Reliance Entertainment.
Actor Hrithik Roshan added, “It was heartwarming to see the sight of young and cheerful school children lining up at INOX cinemas all over the country to watch Super 30. Children coming to the cinemas, on a Sunday, for a school program, wearing uniforms, was a big surprise for me. Such sights are not just delightful, but also inspiring for the performers and creators of the movie. I am sure, the entire team of Super 30 would feel blessed with the affection of these lovely kids. I would also like to thank INOX for playing such wonderful hosts to these kids.”
Saurabh Varma, Chief Marketing Officer, INOX Leisure Ltd added, “We always believe that good movies with good messages leave a lasting impression in the minds of the audiences. We are sure that the highly inspirational story of Anand Kumar and his journey, wonderfully enacted by Hrithik, has motivated students as well as teachers to achieve the desired results, against all odds. We at INOX feel privileged to be a part of this beautiful story-telling effort and are overwhelmed by the response we are getting for the film from far away from schools and institutions, besides the conventional audiences.”
INOX multiplexes have already hosted close to 11,000 school children in cities like Indore, Vadodara, Dhanbad, Kanpur, Vishakhapatnam, Surat, Gwalior, Mumbai and Delhi NCR.