3 AM 1st Day Collection- Friday Box Office Business

3 AM Movie Opening Box Office Response

It seemed that today is a good platform for the other small budget and non star powered movies to get some air and earn some business. After a good gap, some medium budget Bollywood movies released today on big screen with one being drama cum action movie Desi Kattey and other being the horror movie 3 AM. Audience seemed more interested towards 3 AM as it is a horror movie and we all have seen Indian audience being crazy for horror films. Genre of the film is its main highlight and that is what acted as big advantage for it today. Starring not so popular but familiar names of television industry etc, 3 AM performed decently on its opening day. Occupancy of the film remained favorable but not too outstanding throughout the day.

3 AM First Day Collection Report

3 AM being a horror genre movie is totally different form the co release Desi Kattey hence neither there was not much competition between the two regarding their genres nor the audience was much confused which film to go as the horror loving viewers went for 3 AM and drama and those liking the friendship based story watched Desi Kattey. However, both films have proved to be hindrances in each other’s way. Reports reveal that 3 AM has done a decent opening performance and that audience is likes the story plus acting skills. Its star cast being youth powered and genre being audience choice; viewers are giving nice reviews for the film. Total First Day Income of 3 AM is around 0.40 Crore. With competition on screens from co release Desi Kattey and previous releases Khoobsurat & Daawat-e-Ishq, it is going to be tough for 3 AM to make much impressive business.