Akshay Kumar’s Holiday-Slow but strong business at Box Office

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Holiday, a 100 Cr film- Total Investment VS Business

Akshay Kumar’s latest action movie Holiday has been released today. In a result of a whopping 80 Cr. deal, Reliance entertainment has purchased the movie (all kind of) rights from Vipul Shah.


If we include the money spent on promotion and other expenses, the total budget comes out to be 100 Cr.  After reading the critics reviews

and the public response of the film, it seems Holiday will be a profitable deal for its investors viz Reliance Entertainment.

Released a day before on June 5, Holiday took the UAE Box Office by the storm. Taran Adarsh, trade analyst, tweeted, “#Holiday – A Soldier Is Never Off Duty storms UAE-GCC. It’s the HIGHEST *Thursday opening* ever for an Akshay Kumar starrer.” He added, “#Holiday – A Soldier Is Never Off Duty overtakes #Housefull2 and #SinghIsKing Thursday numbers in UAE-GCC. Collects $ 226,000 [Rs 1.34 cr].”

But the Day 1 occupancy was 30-40%, surprisingly low. If we talk about the business of the film after its release, Holiday has completely overtaken Filmistaan, another parallel release. But the gross collection after the end of day 1 was less than expected. Probably because of less advertisement budget and dull promotion.

However, a strong story and positive critics reviews will definitely help the film to gross more on weekend. Undoubtedly the film has a logical and strong story that will help it to get mouth publicity and as a result we might observe a whopping jump in it’s trade graph at B.O.

Touching 100 Cr mark to pull out the investment might take a longer time but it seems Holiday will be a profitable business for both Reliance and Akshay Kumar. Director A.R Murugadoss has proved once again that he always come with a freshness in his film. However Holiday is a remake of a tamil film Thupakki directed by him only. This might be one of the biggest film of AK’s career by collecting some impressive numbers at silver screen.