Dum Laga Ke Haisha 14th Day Collection: 2 Weeks Business Report

Dum Laga Ke Haisha 2 Weeks Performance

Dum Laga Ke Haisha on the second Thursday saw a significant drop in its income as the film’s earning came down to low figures. Film started surprisingly well in first week and sprung surprise with higher collection than fancier competitor with co releases. It managed good numbers and now poised for good weekend. Though film kicked off to a mesmeric start; the film that was panned by other new flicks and thus has now settled for lesser but still decent numbers.

It specifically became a decent film with the response from family audience as well as college-goers who loved the vibrancy of the film. Flick did not have any of the big stars except Ayushmann Khurrana in male lead and hence got average 2 weeks response. Still this is a good result for such small budget and less promoted film.

14 Days Business of Dum Laga Ke Haisha

Film has dropped in week two but that was expected as film had limited audience with good appreciation. It dropped by 60% or more almost across the board and thus collected only  0.80 crore on 14th day of release making its total 14 days or 2 weeks income to be around 20.58 crores. Film can again grow marginally in upcoming days due to weekend but on the basis of current status, it looks to finish its lifetime with very soon. It has recovered its production cost in total 2 weeks time.

Overall in 2 weeks flick ran quite well in the race leading its co release and new flicks. Drop is being seen in the film total box office collections comparing first week with second one but on the whole, such a mid budget and simple movie performed very well.